Category Archives: Digital

In Venue Digital Marketing: Smarter Wi-fi and why your in venue data is your most valuable asset


The last few years has seen venues capitalising on our desire to remain connected wherever we are and, understandably, providing this service will likely raise a customer’s opinion of a venue which in turn can lead to an array of attractive outcomes like increased customer satisfaction, higher footfall and greater spend through smarter in venue digital marketing.

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Our unique digital marketing agency process means we Brand, Build and grow your Business


Our unique Brand, Build, Business™ process sets the foundation that The Island stands on and it’s our way of life. In the years when The Island was first starting out as a digital marketing agency, our Director, Marcel Cowan decided to unite these building blocks into a working philosophy based on the simple idea that strengthening one is effective, growing two is better, but by integrating all three – anything can be achieved. That’s why The Island will always take a holistic approach to working with you in offering you our expertise as a full service digital marketing agency to ensure your story is […]

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As an expert sports marketing agency we will enhance your clubs asset values through branding and marketing


Sporting clubs who have catapulted themselves into similar arenas as the marketing giants of today are those who time and time again deliver meaningful brand messages and those who make prolific use of every relevant asset at their disposal. But in our noisy digital landscape how can you activate your brand and retain club members? How can you encourage your fans to engage with your products and assets? That’s where we come in. The Island Agency takes a holistic approach to brand management and has proven its success in working as a sports marketing agency to measurably improve digital channels by a […]

Sports Marketing Agency: The Island lead the campaign for Tie Break Tens Tennis Tournament


A new tennis season and a new opportunity for The Island to prove itself as a sports marketing agency. The 2016 tennis season begins today as the Australian Open in Melbourne throws open its gates to fans. The runner up in the men’s event in 2015 was Andy Murray. This was the fourth time he had lost in the Australian Open Final – an open era record. It may be the first tennis Grand Slam of the season, but Andy Murray has kept himself very busy over the winter months, and so have we. Here at The Island, we had […]

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Tie Break Tens – exciting new concept in tennis


Tie Break Tens is an exciting new concept in tennis, think 20/20 for cricket, and The Island were lucky enough to be asked to design and build the website as well as all the marketing and promotional collateral. It was a hectic few months as anything brand new tends to grow organically so we had to be totally adaptable to changing formats and requests from all stakeholders in the event. The night itself was a massive success with Andy Murray, John McEnroe, David Ferrer, Tim Henman and, eventual winner, Kyle Edmund gracing the TBT court. With any new concept there […]

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How to improve digital marketing results


Digital marketing is a skill that can be mastered with a lot of practice through time. To get there you can obviously go through some bad times. That means also learning how to improve digital marketing results. This is something inevitable and today we will explore eight ways to overcome them and turn them around.

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