Is your business digital marketing ready? 3 tips for you to find out

Digital marketing is a vital part of business, whether you are digitally native or not.  If you haven’t started digital campaigns just yet for your business, chances are you have considered it. On-line marketing can bring many benefits to big and small business alike, thanks to new technologies and tools and vast improvements to services.

Before you throw yourself into an on-line marketing campaign here are 3 to understand whether you are digital marketing ready.

1) Size of the business and budget don’t matter. 
The size of your company or the budget you can put towards an on-line marketing effort aren’t key factors here. Instead, a company, should consider its goals and objectives when considering delving into digital marketing. What is it you want to achieve through digital marketing? If you are looking to advertise a sale you a running for a short period of time, then digital marketing might not be suitable for this purpose as it take s a much longer amount of time to actually start having an effect on the business.

On the other hand if you want to consistently generate leads and build up your following and brand, then digital marketing is the right fit for your goals. The budget as stated previously doesn’t have to be enormous as you can slowly increase it as your results start showing. A digital marketing company can help understand and achieve your realistic goals with a tailored plan for your audience and budget.

2) Remember to be realistic.

Unrealistic expectations are more than often the reason why digital marketing doesn’t work out for some businesses. This isn’t confined to just one area of digital marketing. The most common misconception is that businesses expect overnight results, as mentioned previously, results come from a disciplined and consistent effort.

For example, when launching a new website, if you don’t run any sort of advertising to draw some traffic, you can’t reasonably expect leads to start flowing. The costs and outcome of an on-line marketing campaign can vary based on a number of factors, including objectives, location, type of business and media mix.

Therefore before you start a digital marketing campaign, remember to do some research according to what your objectives are and the size of your business.

3) Make sure you have a check list with these elements.
A good check list should be as comprehensive as possible and help you organize your digital marketing campaigns. Here are 2 fundamental elements you should always have on the check list:

– A responsive website or web presence to help convert prospects to customers. With the increase of alternative browsing options and 80% of Google searches coming from mobile devices, a responsive website can be a great solution. If you want to learn more about responsive website design take a look at this post.

– If you are a smaller business, you are more likely to need the help of a digital marketing agency, rather than having in house digital marketing experts. Choose an agency that can meet on a regular basis and offer your business a regular insight into the campaign’s progress and that uses data analytics to measure results that include leads, conversions and traffic. Partnering with an agency also mean that you are always getting expert help and advice when it comes to new trends and campaigns.

These were just some tips that could prove to be useful if you are thinking of approaching the world of digital marketing. Remember, there is no one-size-fits-all set of conditions that define whether your business is ready or not. If you have a clear cut objective, set realistic expectations and follow up on all the leads your campaign generates. Use various tools throughout the process such as an optimized website, data analytics and social media among others and you can feel confident that your business is ready to reap the benefits on an on-line marketing campaign.

Would you like to discuss digital marketing with us for your business? Unsure whether you are digital marketing ready? Feel free to contact us using the form below.