TV Advertisements for 888

The recession may have damaged a lot of businesses but online gaming has become a very fierce marketplace as people stay at home to spend their disposable income.

Our relationship with 888 began with a TV ad to promote a new website, Game On Bingo. However, due to it being the most successful ad they have ever done, in terms of account set ups, we have gone on to create other ads for Bingo Hollywood and World Series of Poker.

The Island not only conceptualised the campaigns, ensuring the targeting and messages were perfect for our target markets, but we also produced, directed and set up all media.