The responsibility that rested on keyword density has shifted. Over 5 years, Google has changed the importance they give to keywords and the search engine algorithms now prefer we-written and relevant content. This is down to the fact that, after many studies about keyword density in on-line content, web pages with an exaggeration of keywords being repeated, were generally to be considered poorly written.
Marketers are continuously looking at taking advantage of the newest search engine algorithm, and search engines are implementing these changes to make it an even playing field. This creates an ever-changing environment. Mobile plays a big role in this and impacts SEO more than one would think. How does mobile impact SEO strategy? 1. Loading time plays a key role Smartphones and other mobile devices don’t have the same hardware power as a laptop or desktop computer. The next factor is that the internet connections are as fast. This all translates to the fact that a mobile website needs to load […]
If you were not aware of this yet, social media has a fairly important impact on how your SEO rankings work. The best solution to run your campaigns in the best way is to run them together in an integrated manner. In the past year Google’s algorithm updates have forced website owners to focus on producing content to earn a better ranking. Relevant and interesting content will certainly get you up in the rankings and give you decent on-line exposure. a great article, some images for an infographic will cause people who follow you to share the content and in […]
While there are advantages of having in-house personnel manage your SEO campaigns, there are many more that come with partnering up with a dedicated digital agency, specialized in SEO. Here is a list of some core advantages. 1. Ongoing training and expertise. Search engines are dynamic, rankings and visibility change every time the search algorithms are updated but it can also mean new opportunities for you. Understanding this is critical to a business and its success. It is vital to have ongoing search engine marketing training. This is exactly the job a digital agency performs. They monitor and stay ahead […]
On-line search engines have been buckling down on calibrating their algorithms to give high quality results based on location. Google is the best at doing this, thanks to an update that rolled out almost a year ago. It is important to know that local search can change your SERP presence but even more so it is important to know how to act on local SEO in the most effective manner […]
