6 mistakes of social media marketing
Today we will be going over 6 of the most common mistakes of social media marketing. Social media marketing is a growing world and more and more businesses are diving head forward into it.
Using social media will allow you to reach out to a broader target audience and create greater brand awareness. How do you know though which is best approach for you? Hopefully you’ll be in a better position after reading about these mistakes of social media marketing.
1. You need to use every social media network out there
This is probably the easiest to avoid. Think about your target audience and where they are likely to be. If you are marketing to businesses you target market is most likely going to be on LinkedIn. More of a B2C business? Then Facebook and Twitter are your best options. Now that Instagram allows adverts you can even adopt a strategy for the younger audiences based on visuals.
2. Social media is a different strategy
Truth is social media marketing forms a part in every SEO strategy alongside a plan to get greater engagement and brand awareness. It can be a way to drive traffic to your site, especially if you are using content marketing in your strategy. Social media should be treated like any other marketing channel. Segment, target and position and then use data to analyse the results.
3. Google+ is a nightmare
Most people know of Google+ for all the wrong reasons but it can be part of a successful social media marketing plan. Don’t underestimate it as it allows you to reach a further audience, and being part of Google it will have an impact on your organic search ranking and traffic.
4. It’s about immediate interaction
Don’t get sucked into one of the most common mistakes of social media marketing. These are great platforms to begin conversations and nurture leads. In cases where there are customer queries, networks like Twitter give businesses a chance to provide customer service and answer quickly. Producing and sharing high quality content on a regular basis is a great way to leave a lasting impression on your readers and also shows Google you are an authority in your field.
5. All social media platforms are the same
This is probably the biggest of all mistakes of social media marketing. Each platform has a unique set of users, be that different ages, genders or interests. Make sure you do your research and know who you should target. Once you know that you will be able to make the most of your social media marketing.
6. Social media is a waste of time and money
30% of your revenue should be spent on marketing, and social media should be a key part of this. Social media can be an effective digital marketing strategy when used well. The problem is most people don’t use it appropriately. Build a genuine following, use performance tracker and measure and test everything to achieve ROI.
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