5 reasons you need mobile optimisation
When it comes to the web in this modern day and age, especially e-commerce websites, mobile optimisation is key. Without it you are potentially missing out on a percentage of sales. Research shows that a massive 57% of mobile users if the loading time is more than 3 seconds.
That is a huge number considering that an estimated 63% of people expect to be doing more shopping on their mobile devices over the next couple of years.
This shows that an optimized website can be of vital importance for smalls businesses. Amazingly so many haven’t done so yet.
Here are The Island’s 5 reasons why a small business should get their mobile optimisation right:
1. Mobile users are different
Desktop users and mobile users have different objectives when it comes to everyday browsing. Mobile users want information quickly in easy and digestible bites. Mobile users often buy on impulse and 60% of users spend more money on mobile devices compared to desktops.
2. Mobile gets more traffic
An amazing 25% of searches are performed globally on mobile devices. Smartphone users are engaging with mobile websites and apps while watching TV, commuting and while browsing on the desktop.
Google’s algorithm update that came last year known by the name Mobilegeddon, set the tone for what the future of internet browsing will be and has warned website owners that they will be marked down in the search engines if they don’t optimize for mobile.
3. Better brand engagement
90% of people report moving between devices to accomplish a task and are more likely to return to a website if it offers a satisfying mobile experience. The key is to offer a mobile optimized site but also make it user friendly. If the mobile site isn’t user friendly it will have the opposite effect, in fact most users will turn to the competition if the optimized version for mobiles is hard to navigate.
4. Increased conversions
A desktop version of a website seen on a mobile device is ineffective when trying to convert visitors into buyers. Call to actions are hard to find and often go missing or a misplaced, links are hard to click and the menus are hard to navigate. If you are searching for a product to buy on your mobile, chances are you have limited time and want the experience to be as painless as possible.
80% of shoppers admit that mobile purchases are impulse-driven and that they are more likely to purchase and interact with a brand that offers a great mobile experience. Therefore a well-optimized site will increase conversions, thanks to the clear call to action buttons and easy layout to navigate.
5. Reduce your bounce rate
First things first, the bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Something on a desktop browser may look amazing yet look poor on a mobile device. Users hate having to pinch in and out to zoom on content and the performance is even worse if your site has flash add-ons. By giving your visitors an appropriate and intuitive user experience you will obviously engage visitors longer and drive more of them to purchase or enquire.
Is your website ready for the changes in the near future? Do you offer the best user experience you can both on desktop and on mobile?
Are you looking to optimize for mobile in the near future? If so follow this link and sign up for your free business review!
